AUDIENCE SERV
|Data analyst
Ha Noi, Ha Noi, Viet Nam
Summary
Analyzed and optimized data workflows to enhance email marketing campaign effectiveness and ensure data integrity within a dynamic environment.
Highlights
Streamlined manual data import and export processes between internal and external systems, ensuring data integrity and accessibility.
Utilized Python Pandas for in-depth analysis of incoming datasets, identifying key trends and patterns to inform strategic decisions.
Developed and implemented Python-based automation scripts for data-flows, significantly reducing manual effort and improving operational efficiency.
Provided critical data-driven insights to campaign managers, optimizing user targeting for ad-campaigns and enhancing overall campaign effectiveness.
Generated comprehensive reports on data quality and campaign performance for management, enabling informed, strategic decision-making.